Privacy Policy

Last updated: 12 May 2026

Smile Essentials respects your privacy and is committed to protecting your personal information in line with South Africa's Protection of Personal Information Act (POPIA).

Information We Collect

When you browse or buy from Smile Essentials, we may collect:

Your name, email address, phone number, billing address, and delivery address.
Order details, payment status, and delivery information.
Messages sent through our contact form or support channels.
Newsletter signup details, if you choose to subscribe.
Website and cookie data used to keep the store working properly and improve the shopping experience.

How We Use Your Information

We use your information to:

Process and fulfil orders.
Arrange delivery through our courier partners.
Send order, payment, delivery, and support updates.
Respond to customer questions.
Improve our product range and website experience.
Send marketing emails only where you have opted in or where allowed by law.
Meet legal, tax, accounting, fraud-prevention, and compliance requirements.

Payment and Delivery Partners

Payments are processed through PayFast. Smile Essentials does not store your full card details.

Delivery information may be shared with Bob Go and courier partners so your order can be quoted, dispatched, tracked, and delivered.

Our store is hosted on Shopify, which provides the ecommerce platform used to process orders and manage the online store.

Cookies

Our website may use cookies and similar technologies to keep the store functional, remember preferences, analyse site performance, and support checkout. You can manage cookies through your browser settings, but some store features may not work correctly if cookies are disabled.

Sharing Your Information

We only share personal information where needed to operate the store, fulfil orders, provide support, comply with law, or protect the business and customers. This may include Shopify, PayFast, Bob Go, courier partners, email service providers, analytics tools, accountants, professional advisors, or authorities where legally required.

Security

We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. No online system is completely risk-free, but we work with trusted platforms and service providers that support secure ecommerce operations.

Your Rights

You may ask us to confirm what personal information we hold about you, correct inaccurate details, object to certain processing, withdraw marketing consent, or request deletion where legally permitted.

To make a privacy request, contact us through the Contact page or by email once the Smile Essentials support address is confirmed.

Retention

We keep personal information only for as long as needed for order fulfilment, customer support, legal compliance, accounting, fraud prevention, and legitimate business purposes.